Written by: Jin Fujisaki / Published: 2026-02-22
Right now, the hottest keyword among America's health-conscious crowd is "seed oil free." Debate has intensified over whether cheap, highly refined vegetable oils—canola, soybean, sunflower—may be triggering inflammation in the body, and a growing number of consumers are steering clear of them.
The problem is that 99% of store-bought frozen fries and snack foods are fried in seed oils to keep production costs down. That's exactly the gap "Jesse & Ben's" set out to fill. By cutting questionable seed oils entirely and frying their potatoes in the "high-quality animal fat (beef tallow)" humanity has relied on for centuries, they've created a bold, sensible, back-to-basics product.
| Just "Potatoes, Grass-Fed Beef Tallow, Sea Salt"
image Water Wich Browser
Flip the bag over and the ingredient list is startlingly simple: "Potatoes, Grass-fed Beef Tallow, Sea Salt." No preservatives, no mystery colorings, no unnatural coatings to maintain texture—nothing extra at all.
What stands out most is the use of "grass-fed beef tallow," rendered from cattle raised exclusively on pasture. It's more resistant to oxidation than typical vegetable oils, rich in vitamins, and—above all—deeply flavorful. The familiar compromise of "we cut out the bad stuff and the taste went with it" simply doesn't apply here.
| That Nostalgic "Fast-Food Flavor," at Home
image Potato Gazette
Beef-tallow fries might ring a bell for some readers. Up until the late 1980s, certain major fast-food chains actually fried their potatoes in oil blended with beef tallow (suet). That distinctive toastiness and rich, addictive flavor? That was the magic of beef tallow at work.
Heat Jesse & Ben's fries in the oven or air fryer, and your kitchen fills with the kind of mouthwatering, savory aroma you'd expect from an "old-school American diner." The outside crisps to a golden brown while the inside stays fluffy. There's none of the post-meal heaviness or stomach discomfort that seed oils tend to leave behind—just the natural sweetness of the potato, the deep richness of beef tallow, and the crisp bite of sea salt, all hitting in perfect balance.
| A Few Minutes in the Air Fryer. Guilt-Free Junk Food.
image Buger Beast
Ease of preparation is another reason this product is taking off. Pull a bag from the freezer, toss the fries into your air fryer, and heat for about 10–15 minutes. No fussing with oil or cleanup at home.
Whether as a side for a busy weeknight dinner or a snack to munch on during a weekend movie night, it's a top-tier freezer staple that satisfies the modern indulgence of "I want junk food, but I don't want to feel terrible afterward."
| The Verdict: A "Next-Generation Fry" Worth Stocking in Your Freezer
image Discover
A bag (about 400g) runs roughly $8–10. That's a bit pricier than your average frozen fries, but given the cost of grass-fed beef tallow and the overall quality of the ingredients, the price feels more than fair.
"Jesse & Ben's Tallow & Sea Salt" isn't just another frozen food. It's a beautifully executed proof that health and flavor can coexist—a triumph of food tech (or rather, a revival of time-honored methods). If you spot a bag in the wild, don't hesitate: clear out some space in the freezer.
