When it comes to Yadom brands from Thailand, "Poy Sian" is the name that stands out. Walk into any convenience store or drug store in Thailand looking for a Yadom, and chances are you'll pick up a Poy Sian.
The name might not ring a bell if you're based in Japan, but in Thailand, Poy Sian is a top-tier brand that has been loved for over 80 years.
In this article, we introduce Poy Sian — Thailand's most famous Yadom brand — and take a closer look at their products.
If you're a Yadom fan, read on to the end.
What Is a Yadom?
Yadom is a Thai word meaning "sniffing medicine" — a stick-shaped aromatic inhaler. Inhaling its menthol and aromatic scent through the nose helps fight drowsiness and refresh the mind, and it has been beloved in Thailand for decades.
Before diving into Poy Sian, let's start with the basics: what exactly is a Yadom?
In Thai, "Yadom" combines "ya" (medicine/herb) and "dom" (to smell/inhale) — literally, a "sniffing medicine."
You inhale through your nose from a stick-shaped device, taking in the menthol and aromatic scent. It's been a beloved product in Thailand for years, known for fighting drowsiness and refreshing the mind.
In Thailand, it's not unusual to spot locals with a Yadom pressed to their nostril. The concept has also gained attention in Japanese media, so some of you may already be familiar with it.
Next, let's take a closer look at Poy Sian — the world's number-one Yadom brand.
Poy Sian: The #1 Yadom Brand by Global Market Share
Based in Bangkok's Bang Na district, Gold Mintz Products has been manufacturing Poy Sian since 1936. With the world's #1 market share in Yadom, it is Thailand's definitive top brand.
Grab a Yadom off the shelf at a Thai convenience store or drug store, and it's very likely to be a Poy Sian.
Poy Sian is made by Gold Mintz Products, headquartered in the Bang Na district on the eastern side of Bangkok. The company has been manufacturing and selling Yadom since 1936.
With over 80 years of love from people in Thailand and around the world, Poy Sian holds the number-one market share in Yadom globally. Among Thai people, Poy Sian is an iconic, universally recognized brand.
Poy Sian Products: What They Offer
Poy Sian's flagship product, the "POY-SIAN Mark 2 Inhaler," can be used from the top for nasal inhalation and from the bottom as a mint mask applicator — a versatile, dual-function must-have. Available on Rakuten and other online retailers.
Here's an introduction to Poy Sian Yadom products available for purchase in Japan.
The most popular Poy Sian Yadom is the "POY-SIAN Mark 2 Inhaler."
The stick can be split into two sections for different uses: the upper section lets you inhale directly through the nose to enjoy the menthol scent, while the lower section dispenses mint liquid that you can dab onto a mask — making it work as a refreshing mint mask.
It's available on Rakuten and other online retailers.
Poy Sian also offers Yadom-inspired lifestyle items. One example is a reed diffuser-style product: a container filled with cotton soaked in mint oil, so you can enjoy the minty fragrance anytime, anywhere.
This item is also available on Rakuten, so check it out if it catches your interest.
Summary
Poy Sian is a Thai Yadom brand with over 80 years of history and the world's #1 market share. At THE YADOM SHOP, we offer an evolved version of the Yadom experience — refined specifically for Japan's working professionals.
That's our guide to Poy Sian — Thailand's most renowned Yadom brand.
Poy Sian has been a beloved brand in Thailand for over 80 years. Head to any convenience store or drug store in Thailand and you'll spot the Poy Sian Mark 2 Inhaler just about everywhere.
At "THE YADOM SHOP," we've taken the Yadom concept further — improving on Thailand's original and creating a Yadom designed for Japan's business professionals.
If you're curious about Yadom, we'd love for you to take a look.
