Nosemint (nose mint) has been trending on social media after being featured by popular YouTubers. While people rave about how it clears the nose, you might still be wondering what the product actually is, when you should use it, and other details that social media posts don't always explain clearly.
We're here to answer all your questions about Nosemint in one go — what it is, how to use it, and where to buy it.
What Is Nosemint?
Nosemint's concept is "mint you can feel." With over 900 million units sold worldwide (as of April 2024), it helps maintain focus during study, work, and driving, and relieves the stuffiness of wearing a mask.
Nosemint is a product built on the concept of "mint you can feel" — an item that lets you experience the refreshing effects of mint by inhaling its scent or applying it to your skin. It is sold by Sōsū Co., Ltd., and has surpassed an incredible 900 million units sold worldwide (as of April 2024).
Until now, chewable mints like gum and tablets were the mainstream way to combat drowsiness or clear your head. Nosemint introduces a new concept — "mint you can feel" — offering a fresh way to experience mint through the nose and skin.
Using Nosemint can help maintain focus during study, work, and driving, refresh your mood, and relieve the stuffiness and discomfort of wearing a mask. While social media and word-of-mouth suggest it may help with hayfever and nasal congestion, it does not contain any active pharmaceutical ingredients.
Nosemint has a shape similar to a lipstick. Inside is a liquid blend of essential oils including peppermint oil, eucalyptus oil, and lavender oil, along with menthol — this is the source of that mint sensation. As people spend more time at home or wearing masks, demand for Nosemint has grown even further in recent years.
Nosemint's Roots Are in Thailand
Nosemint's origins lie in Thailand's Yadom. A folk remedy passed down in Thailand for over 2,000 years, it remains a common sight on the streets of Bangkok to this day.
The Nosemint trending in Japan today has its roots in an item beloved in Thailand for centuries. In Thailand it is known as "Yadom," and the name was adapted to "Nosemint" for a more approachable feel in Japan. In Thai, "Yaa" means "medicine" and "Dom" means "to inhale" — so it literally means an inhalant or smelling remedy.
In Thailand, the habit of reaching for Yadom at the first sign of motion sickness, headaches, or sudden illness has been ingrained as a folk remedy for over 2,000 years. In the heat and crowds of Thailand, it has become an everyday essential for many people.
It is widely used by locals, and especially in crowded Bangkok, you'll often see people using Yadom. In busy subway cars and elevators, many people pull their Yadom out of a pocket or bag and inhale it — some even keep the inhaler inserted directly into their nostril. It's a sight that might surprise those who have never seen it before.
Types and How to Use Nosemint
Nosemint comes in two types: filter type and roll-on type. The filter type is great for nasal inhalation or dropping onto a mask, while the roll-on is ideal for applying to the temples or wrists.
Sōsū Co., Ltd.'s Nosemint comes in several varieties. The most common is the filter type. The lower half of the body is a container filled with menthol-infused liquid, the upper half is a stick fitted with a filter, and there is a cap on top.
It is very easy to use: just remove the cap and inhale the mint scent through the filter on the stick, or drop the liquid directly onto a mask or handkerchief. When the scent from the filter begins to fade, you can replenish the filter with liquid from the lower container for an always-fresh experience.
Unlike nasal sprays that can drip down from your nostrils or cause a stinging sensation, Nosemint is effortless to use — simply inhale the scent.
Another variety available for a limited time is the roll-on type. Similar to a perfume roll-on, you apply it wherever you like — behind the ear, on the temples, or the wrist. Just rolling it on the skin lets you enjoy the scent while feeling a refreshing tingle through the skin. With no messy hands or spillage to worry about, it can be used anytime, anywhere — in a car, at the office, you name it.
Both types contain the same ingredients, so we recommend choosing based on where and how you plan to use it, or simply your preference. There are also many collaboration designs featuring athletes, characters, and retailers, so hunting for your favorite design can be part of the fun.
Where Can You Buy Nosemint?
In stores, look for it at Don Quijote, Loft, and Matsumoto Kiyoshi. For guaranteed availability, online shopping is recommended — priced at ¥380 per stick or ¥1,000 for a set of three, it is very affordable.
Nosemint is easy to find in familiar places. In physical stores, you can pick it up at general merchandise stores like Don Quijote and Loft, or drugstores like Matsumoto Kiyoshi. Note, however, that not all locations carry it.
While shipping costs apply, buying online is the safest way to secure a purchase. It is available on Amazon, Rakuten Ichiba, Yahoo! Shopping, and the official online store. At ¥380 per stick, it's very reasonably priced — and the set of three for ¥1,000 is great value for anyone who wants to stock up.
Summary
Nosemint is a convenient, portable refreshment item you can buy anywhere and use anytime. The appeal of Thailand's Yadom, beloved for over 2,000 years, is now spreading across Japan.
Nosemint is a portable item that lets you refresh instantly with a mint scent anytime, anywhere. Rooted in a Thai tradition stretching back centuries, it has become increasingly popular in Japan in recent years.
Unlike gum, you simply inhale the scent or apply it to a mask or skin — making it perfect for fighting drowsiness or refreshing your mood in any situation. It's easy to find both in stores and online, so give it a try.
