Hello, everyone. We are pleased to announce the launch of THE YADOM SHOP. In this article, we would like to introduce what Yadom is and explain the concept behind THE YADOM brand.
What Is Yadom? Thailand's Traditional Nasal Inhaler
Yadom is a traditional Thai nasal inhaler whose name comes from "Ya" (medicine) + "Dom" (to inhale). Simply insert it into your nose and breathe in for an instant cooling sensation. It has long been prized in Thailand for relieving headaches, nasal congestion, and heat fatigue.
Yadom is a type of "nasal inhaler" that has been used in Thailand for centuries. The name itself reflects its purpose: "Ya" means medicine and "Dom" means to inhale. As the name suggests, you simply insert it into your nose and breathe in. The refreshing, cooling sensation it delivers has made it a go-to remedy in Thailand for headaches, nasal congestion, and heat relief.
A Brand Built for Japanese Business Professionals
Existing Yadom products and nose mints felt too utilitarian in their design. We launched "THE YADOM" with the goal of creating a sophisticated formula and design that Japanese business professionals can be proud to use.
Despite its popularity in Thailand, Yadom is not widely available in Japan. The packaging tends to be very functional and Thai-market-oriented — not particularly appealing by Japanese standards. You may occasionally find products sold as "nose mints" at drugstores, but their packaging, too, prioritizes practicality over aesthetics. We wanted to create a Yadom with the ideal formula tailored for Japanese business professionals. That vision led us to establish THE YADOM — a brand dedicated entirely to Yadom.
The Perfect Companion for Remote Work
THE YADOM's concept is "the ideal Yadom for remote work." We designed an experience that lets you refresh in just 10 seconds between video calls.
THE YADOM's concept is "the ideal Yadom for remote work." We all know that feeling — you need a quick refresh between video meetings. We designed THE YADOM with exactly that moment in mind: inhale for 10 seconds, feel refreshed, and head back into your next call with renewed focus.
Launching in October 2024
THE YADOM is scheduled to launch in October 2024. Those who pre-register will be notified as soon as it becomes available.
THE YADOM is scheduled to launch in October 2024. If you are interested, please sign up for pre-registration using the link below. We will notify you as soon as the product goes on sale.
We hope you enjoy a more refreshing remote work experience with THE YADOM!
