
Since its founding in 1932, LEGO bricks have always been a "silent toy." Children would make their own sound effects—"vroom," "kaboom!"—with their mouths...

Since the days of Tamagotchi, we've raised countless digital pets. Yet they always existed on the other side of cold glass — the LCD screen.
When your shoulders are stiff, when you're swept up in busyness, there are moments when you suddenly find yourself holding your breath.

The Peace Gun is more than just a toy rubber band gun. Created by the design brand +d (Plus D), it's a "product designed to convey an idea through play." *...

When your gaze starts to wander, when your hands feel restless, there are moments when you think, "I just want to settle down a little." At times like these...

When daily stress builds up, or a vague tension just won't leave you, you find yourself wanting to touch something fluffy.
Every time you touch it, every time you pull it, every time you twist it, the tube makes a pop, pop sound. It's not just a tube.

When the warmth of wood meets the curious force of magnets, you get something more than just building blocks or wooden toys — you get a sensory experience to...
Magnets are things that stick together. Nothing more, nothing less. Just when you think that's all there is to it, Magnetact Animals appears.
In moments of celebration, the popper everyone pulls together on the count of "ready, set—" has always been a kind of *ritual*.
Kendama is a traditional toy that has been beloved since ancient times. A single ball is connected by a string...
Skateboarding. A sport that lets you command the very sensations of your body — balance, weight transfer, and timing.